Groove Incorporated is a musical project led by Aotearoa and Auckland-based producer and ex-DJ Michael Fredrickson. The experimental project is not shy of trying new sounds and blending the old ones to form new ones. Blending the elements of reggae, R&B, electronica and hip-hop, Groove Incorporated creates music for the soul that puts the listener right in the groove. Their latest single “Aotearoa Reggae” which is the music project’s fourth single release is a tribute to the history of NZ reggae and also showcases the contribution of the music to the culture.
“Aotearoa Reggae by Groove Incorporated tells the story about the power of music with its upbeat tunes and groovy vibes.”
Reggae instantly makes the listeners happy, and that is exactly what Aotearoa does while blessing the listeners with some wisdom and history of reggae in Aotearoa. This song perfectly portrays how impactful the Reggae genre is and how it played a big part in getting social justice in the 80s. It is a beautiful reminder of how music knows no boundary and how gracefully Māori and Polynesian communities embraced Jamaican-influenced sounds. The careless yet beautiful vocals blended with upbeat reggae music make this song a work of beauty. Give it a listen today!
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